05 Aug Oliba Green Beer enters the national gourmet market with Torres Import
Oliba Green Beer, the first green beer with olive in the world, reaches gourmet sales points all over Spain thanks to the distribution agreement between Torres Import and Bright Export Import. Torres Import has given its network of sales reps and distributors access to the two products of this innovative beer: “The Original One”, made with olives native to the Pyrenean county of Pallars Jussà, and “The Empeltre One”, with Empeltre olives from Aragón. Both are sold in 33 and 75 cl bottles in the exclusive Prague format.
Javier Zaragoza, director of Torres Import, indicates that he is pleased to begin this collaboration and hopes to get a solid response in the gourmet market, where Torres Import has substantial experience.
Torres Import is one of the most important companies in the country in the importation, manufacturing and distribution of gourmet food products, with a catalogue of exquisitely selected products which, beyond their quality, are delicacies in their place of origin.
Sandra López Perea, manager of Bright Export Import, remarks that “a leading company in the gourmet sector like Torres Import places Oliba Green Beer at the top of the quality standard, the only beer in its portfolio”.
In turn, Ivan Caelles, CEO of Oliba Green Beer, assures that “for Oliba Green Beer it is an honour to reach an agreement with Torres Import with such an exceptional trajectory in the food and beverage sector and a world leader in product quality. We hope to more than repay the trust placed in our green olive beer”.
Since its launch, in May 2020, the brand has burst onto the national and international beer market, is already present in various countries and is signing agreements to reach new markets.